Project name Doritos sweet chilly
Organisation Cubocc
City São Paulo
Country BR
Period 2009
Tags desktop, shape recognition, marker, animation, single-user, flat small field of view, reacts to marker position, linear narrative, any computer with webcam, ARtvertising, packaging,
Text The initiative launched in Brazil to promote Doritos Sweet Chili is a good example of a augmented reality moving in the right direction. The idea is simple: on each package of the snack consumer find and augmented reality symbol, a code that can be activated at, releasing a Doritos Lover, a 3D toy-art-inspired-monster. The Lovers should then be freed and added to their owners profiles at Orkut, the most popular social network in Brasil, as a special app. It is also possible to take pictures, create birth certificates or leave the monsters out for adoption, in case the owner is not very fond of his new "baby". Already 23.000 lovers have been released among the possible combinations of Doritos Lovers.