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Project name	Its my time
Organisation	Benetton Group
Persons	Fabrica
City	New York
Country	US
Period	2010
URL	http://casting.benetton.com/ar
Tags	Desktop, shape recognition, marker, Video, videofeed, single-user, small field of view, reactive to marker position, linear narrative, any desktop, ARvertizement, fashion, casting, competition,
Text	IT'S MY TIME is a worldwide search for fresh faces and new styles for Benetton's 2010 campaign. Augmented Reality or AR enhances the printed page by layering a virtual image over real paper and ink.