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Project name Puma Lift
Organisation Droga5, Puma
Persons
City New York
Country US
Period 2009
URL http://www.youtube.com/watch?v=TM8DA830xng , http://lift.puma.com/
Tags recorded projection, filmed video-mapping, white room, people, video, animation, multi/single user, small field of view, linear story, played on any computer, ARvertising, puma, ad, commercial,
Text The New York ad agency Droga5 made this film where you can see a couple moving through different virtual sceneries. In the end they reveal that the whole room and the clothing was actually white and that it was a projection.