list
Project name Auger Loizeau
Organisation Auger Loizeau
Persons James Auger, Jimmy Loizeau
City
Country (UK)
Period
URL http://www.auger-loizeau.com
Tags project, critical, body,
Text James Auger and Jimmy Loizeau have been collaborating on projects since the concept of the Audio Tooth Implant was first conceived in October 2000. Industrial Design heretofore has mostly been concerned with the process of bringing products to market, making them desirable and therefore saleable. With a slight sideways step: removing the commercial aspect from the requirements of the object, it can adopt a whole different agenda, questioning the process that gives birth to it rather than blindly conforming to it. In this way design can comment on consumer culture, the role of products and the ubiquity and function of technology. It becomes a tool for questioning rather than problem solving. Through the development and dissemination of speculative and critical products and services we hope to instigate a broader analysis of what it means to exist in a technology rich environment both today and in the near future.