Project name self_passage
Organisation self_passage
Persons Otto von Busch
City Gothenburg
Country SE
Tags empowerment, brand, research, hacktivism, fashion,
Text self_passage is a brand and research project that explores how fashion can be used for empowerment, self-development and personal growth instead of being a phenomenon of top-down decrees and collective anxiety. The selfpassage projects try to bend the power of fashion into a force to achieve a positive personal and social condition with which the Everyperson is free to grow to his/her full potential by means of engaged fashion practices.