Results 1 - 4 of 4
Project Persons Year Tags
Expression of Joy (Inition, Dare) 2009 desktop, shape recognition, marker, generative animation, single-user, flat small field of view, reacts to marker position, no narrative, any computer with webcam, ARtvertising, car, bmw, customize
BMW initiated an online augmented reality campaign to promote the launch of the BMW Z4. Inition worked with Dare to create a unique interactive online brand experience supporting the TV campaign in which a roadster is steered across a blank canvas with the tires providing paint trails and colourful ‘expressions of joy’. Powered by Inition’s augmented reality technology MagicSymbol, users can now create their own ‘expression of joy’ online. Users can test drive a virtual 3D Z4 and record their paint trails via the webcam and upload videos of their creations to YouTube. The augmented reality application is complemented by content on Facebook and YouTube
MagicBook Mark Billinghurst , Raphael Grasset , Julian Looser , Hartmut Seichter , Andreas Duenser (HITlabNZ) 2008 handheld glaces, shape recognition, marker, animation, multi-user, 360 large field of view, reactive to hand, marker position, linear narrative, on any surface, books, collaboration
The MagicBook explores seamless transition between reality and virtual reality. When users look at the pages of a real book through a hand held display they can see virtual content superimposed over the real pages. When they see an Augmented Reality (AR) scene they like, the user can fly into the scene and experience it as an immersive virutal environment. In addition the book serves as a focus for collaboration. When several users look at the same book page they can see the AR image from their own viewpoint and when one flys into the virtual model, the other users see her as a virtual character in the scene.
Ride my Star (Devilfish, Blacionica, Zerofractal) 2009 desktop, shape recognition, marker, animation, single-user, flat small field of view, reacts to marker position, linear narrative, any computer with webcam, Videoclip, music video
Perretta’s clip is the first one to be directed entirely in 3-D. It creates an interesting and interactive experience for viewers with a webcam, as it allows them to watch the video while "holding" the virtual book with their own hands in front of their computer. The excellence of the graphics and the direction make it an enjoyable experience. Julien Perretta is showing himself to be a pioneer of sorts in the musical domain, as the industry is late in comparison to the evolution of the web. He is part of the group of artists that undeniably outdo the practices of major labels.
The Haunted Book Camille Scherrer (EPFL CVLab) 2009 desktop, graphic image recognition, graphic images, animation, multi/single user, small field of view, reactive to object position, linear narrative, user can turn the page and start animation, in front of any computer with webcam, poetry, book, student work, markerless
Diploma project by an ECAL Media & Interaction Design student with the EPFL CVLab. An artwork that relies on recent Computer Vision and Augmented Reality techniques to animate the illustrations of a poetry book. Because we don't need markers, we can achieve seamless integration of real and virtual elements to create the desired atmosphere. The visualization is done on a computer screen to avoid cumbersome Head-Mounted Displays. The camera is hidden into a desk lamp for easing even more the spectator immersion.