Results 1 - 30 of 36
Project Persons Year Tags
3D experience cereal box Dassault Systemes (nesquick) 2009 interactive non-linear narrative, reacts to box position, flat small field of view, single-user, generative animation, videofeed, marker, shape recognition, desktop, any computer with webcam, ARvertising, cereal, kids, game
A new online experience by Dassault Systemes around the new movie Arthur and the revenge of Maltazard. Transform your cereal box into a 3D augmented reality videogame.
AR Particle Beam James Alliban 2009 desktop, graphic image recognition, marker logo, animation, single-user, small field of view, reactive to marker position, linear narrative starts with marker recognition, in front of any computer with webcam, Papervision3D, particles
This is my winning entry for the Augmented reality competition on the Papervision3D forum. It was my first dip into FLARToolkit and Papervision. 3D lighting techniques and physics are used here to create an augmented reality in which a beam of light shines out of the pattern. Strange celestial light particles circulate and trail around the beam.
AR Scratching Todd Vanderlin 2009 shape recognition, image recognition, marker, sound and image, single-user, 180 small field of view, reactive to marker position, generative non-linear narrative, used on any desktop computer with webcam, music, vinyl, openframeworks
I was playing around with some AR markers the other day and came up with this idea. taking just a plain old vinyl record and attaching an AR marker to the label you can track the record in 3D space. The next question was, can you scratch the record?
AR Slotmachine (Total Immersion, Nike) 2008 desktop, graphic shape recognition, marker logo's, generative animation, single user, small field of view, reactive to marker position, linear slot machine game, in front of any computer with webcam, ARvertising, slot-machine, game, gamble, nike, prizes
Nike 6.0 utilized an augmented reality slot machine game as a way to distribute prizes to event goers at various extreme sporting events. At the US Open of Surfing, over 10,000 players spun for their chance to win. Over a period of 3 days, people waited in lines that wrapped around the Nike booth to hold their scratcher tickets up to a webcam where a virtual slot machine would pop up and reveal whether or not their card was a winner.
AR Sneaker Experience Sid Lee (Metaio, Adidas) 2010 desktop, graphic image recognition, marker logo's, generated animation, single-user, small field of view, reactive to object position, first-person shooter game, conscious choice about narrative, in front of any computer with webcam, ARvertising, game, mARketing, fashion
adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller.
AR+RFID Lab at the Kröller-Müller Museum Yolande Kolstee, Wim van Eck, Melissa Coleman, Pawel Pokutycki (AR+RFID LAB) 2009 headmounted, graphic image recognition, marker logo's, still, single-user, 360 choice of perspective, large field of view, reactive to head position, laptop on wheels, still, space-specific, sculpture, garden, Kröller-Müller Museum
On July 11 our Lab presented a large Augmented Reality installation at the Sweet Summer Night: ILLUSION in the sculpture garden of the Kröller-Müller Museum. The Lab collaborated in this project with students from different departments of the Royal Academy of Art (KABK) in The Hague
ARflashmob Sander Veenhof / SNDRV 2010 flashmob, event, Smartphone, shape recognition, marker, 3d still, multi-user, 360 small field of view, statue, Amsterdam, reactive to hand position, no narrative, Dam square
Every square in every major city in the world knows the 'human statue' phenomenon. On the Dam square in Amsterdam we've the following set of characters: a Darth Vader, a superman, a gladiator and some undecipherable sort of gothic characters. Even though they have nothing to do with the city of Amsterdam, people go and have their picture taken with them on and off. But not on the 24th of April! Then, the majority of people will be photographing the empty space beside Darth. Because that space will be occupied by virtual 'human sculptures', brought alive by Augmented Reality applications on iPhones and Android devices!
Augmented Reality Theater Jurjen Caarls, Wim van Eck, Pawel Pokutycki, Marina de Haas (AR+RFID LAB) 2007 headmounted, graphic image recognition, data glove, marker logo's, animation, single-user, 360 choice of perspective, large field of view, reactive to head position, narrative triggered by data glove, on any surface, puppet, theater, UnDeaf, V2_
The new interactive installation of the AR+RFID Lab - Augmented Reality Theater - has been presented for the first time to the interrnational audience of unDEAF, April 10-15, satellite event of the Dutch Electronic Art Festival (DEAF) 2007 in Rotterdam. After unDEAF, the AR+RFID Lab team has been also invited to participate in the unDEAF Ex_posed event at V2_, organization hosting and curating the festival.
Augmented Shadow Joon Moon 2010 Table screen, shape recognition, markers, generative animation, multi-user, 180 large field of view, interactive non-linear narrative, anywhere, shadows, openframeworks, ISMAR, table
Augmented Shadow is a design experiment producing an artificial shadow effect through the use of tangible objects, blocks, on a displayable tabletop interface. Its goal is to offer a new type of user-experience. The project plays on the fact that shadows present distorted silhouettes depending on the light.
Bamzooki Jason Garbett, Rupert Harris (BBC) 2010 television, 'Free-D' marker recognition, video, marker, generative animation, sound, multi-user, small field of view, game show, linear narrative, on any television, television, game, show, entertainment
Children's entertainment show in which teams of kids design creatures called zooks which are put to the test against each other. The BBC’s Virtual Studiotechnology was used to enable realtime composition of the 3D rendered graphics with live camera feeds. Each studio camera has a dedicated render PC to render the virtual scene from that camera’s perspective. To know what a studio camera’s perspective is, each camera is fitted with a second ‘Free-D’ camera which points towards the ceiling. On the ceiling are reflective, circular bar codes. The 3-D camera data is fed to a computer system that identifies the targets on the ceiling and calculates that camera’s position and orientation, 50 times a second.
Bricks 3D Fabian Gronbach 2010 desktop, shape recognition, markers, generative animation, single-user, 180 small field of view, interactive non-linear narrative, used on any desktop computer with webcam, Tetris, game, papervision 3D
A short augmented reality experiment using AS3. I used papervision3d and FLAR toolkit to bring a classic arcade game in to the real world.
Cashback Camille Scherrer, Vincent Jacquier (EPFL CVLab) 2009 desktop, graphic image recognition, graphic images, banknotes, animation, multi/single user, small field of view, reactive to object position, linear narrative, in front of any computer with webcam, money, banknotes, provocative, markerless
Your banknotes will come to life, taking a new shade, spelling desire and temptation. Banknotes will take on a whole new meaning for you; you just won't look at them the same way as before! "Cashback" will work with 5, 10, 20, 50 and 100 Euro banknotes, gradually making the animations more and more suggestive.
Doritos sweet chilly (Cubocc) 2009 desktop, shape recognition, marker, animation, single-user, flat small field of view, reacts to marker position, linear narrative, any computer with webcam, ARtvertising, packaging
The initiative launched in Brazil to promote Doritos Sweet Chili is a good example of a augmented reality moving in the right direction. The idea is simple: on each package of the snack consumer find and augmented reality symbol, a code that can be activated at www.doritos.com.br, releasing a Doritos Lover, a 3D toy-art-inspired-monster. The Lovers should then be freed and added to their owners profiles at Orkut, the most popular social network in Brasil, as a special app. It is also possible to take pictures, create birth certificates or leave the monsters out for adoption, in case the owner is not very fond of his new "baby". Already 23.000 lovers have been released among the 18.000.000.000.000 possible combinations of Doritos Lovers.
Expression of Joy (Inition, Dare) 2009 desktop, shape recognition, marker, generative animation, single-user, flat small field of view, reacts to marker position, no narrative, any computer with webcam, ARtvertising, car, bmw, customize
BMW initiated an online augmented reality campaign to promote the launch of the BMW Z4. Inition worked with Dare to create a unique interactive online brand experience supporting the TV campaign in which a roadster is steered across a blank canvas with the tires providing paint trails and colourful ‘expressions of joy’. Powered by Inition’s augmented reality technology MagicSymbol, users can now create their own ‘expression of joy’ online. Users can test drive a virtual 3D Z4 and record their paint trails via the webcam and upload videos of their creations to YouTube. The augmented reality application is complemented by content on Facebook and YouTube
Heartbreak Warfare Blitz (Adobe) 2009 desktop, image recognition, marker logo, animation, sound, single-user, small field of view, reactive to object position, linear videoclip, in front of any computer with webcam, videpclip. john mayer
The real world and 3D world collide in the interactive clip that features a Mayer hologram performing the song — guitar in hand — in a virtual living room. Viewers using the AR technology can choose the way they want to see the video. Zoom in close so John’s lamp comes on, spin the room around, or take a look from afar so you can see where the floorboards end. It’s a new wave of technology Mayer is excited to introduce to music fans.
Horizon Zero AR Bridge Anita Fontaine, Geoff Lillemon, Aaron Meyers (Champagne Valentine) 2010 desktop, graphic image recognition, marker logo's, generative animation, sound, single-user, small field of view, reactive to marker position, generative, non-linear narrative, in front of any computer with webcam, code1, oscillator, DIY
Part virtual sculpture, part instrument, the piece responds to the theme of bridges by creating a virtual version which is fully responsive to physical movement. Ignis, fatuus, tacnode connects an abstract 3D accordion through using ambient oscillating sound design and enticing graphics for a playful and radical experience.
In-place 3D Sketching Nate Hagbi, Oriel Bergig, Jihad El-Sana, Mark Billinghurst (VisualMediaLab, HitLabNZ) 2009 desktop, shape recognition, drawings and graphic image, generative animation, single-user, 180 small field of view, reactive to drawing type and position, interactive, no narrative, any desktop, drawing, markerless, research
Hand sketching is used here as a natural way for creating Augmented Reality mechanical experiments.
Its my time Fabrica (Benetton Group) 2010 Desktop, shape recognition, marker, Video, videofeed, single-user, small field of view, reactive to marker position, linear narrative, any desktop, ARvertizement, fashion, casting, competition
IT'S MY TIME is a worldwide search for fresh faces and new styles for Benetton's 2010 campaign. Augmented Reality or AR enhances the printed page by layering a virtual image over real paper and ink.
LearnAR James Alliban 2010 desktop, image recognition, markers, generated stills, single-user, small field of view, reactive to marker position, informational, no narrative, in front of any computer with webcam, informational, learning, school, quiz
LearnAR is a new learning tool that brings investigative, interactive and independent learning to life using Augmented Reality. It is a pack of ten curriculum resources for teachers and students to explore by combining the real world with virtual content using a web cam. The resource pack consists of interactive learning activities across English, maths, science, RE, physical education and languages that bring a wow-factor to the curriculum.
LevelHead Julian Oliver 2008 desktop, graphic image recognition, markers, generative video, single-user, small field of view, reactive to object position, memory game, conscious choice about narrative, in front of any computer with webcam, Laval Virtual 09, Prix Ars Electronica '08, Technical Innovation award, Japan Media Arts Festival '08, Linux
levelHead uses a hand-held solid-plastic cube as its only interface. On-screen it appears each face of the cube contains a little room, each of which are logically connected by doors. In one of these rooms is a character. By tilting the cube the player directs this character from room to room in an effort to find the exit.
Living Sasquatch (Carmichael Lynch, Jack Link's) 2009 desktop, shape recognition, marker, generative animation, single-user, flat small field of view, reacts to marker position, interactive non-linear narrative, any computer with webcam, ARtvertising, brand
You can choose from 35 different Sasquatch animations and add them to a timeline and record your interaction with the Sasquatch through an intuitive and easy to use drag and drop interface.
MagicBook Mark Billinghurst , Raphael Grasset , Julian Looser , Hartmut Seichter , Andreas Duenser (HITlabNZ) 2008 handheld glaces, shape recognition, marker, animation, multi-user, 360 large field of view, reactive to hand, marker position, linear narrative, on any surface, books, collaboration
The MagicBook explores seamless transition between reality and virtual reality. When users look at the pages of a real book through a hand held display they can see virtual content superimposed over the real pages. When they see an Augmented Reality (AR) scene they like, the user can fly into the scene and experience it as an immersive virutal environment. In addition the book serves as a focus for collaboration. When several users look at the same book page they can see the AR image from their own viewpoint and when one flys into the virtual model, the other users see her as a virtual character in the scene.
Museum AR Kiosk (Total Immersion, Exhibit Engineering) 2008 desktop, graphic image recognition, marker, still, single user, small field of view, reactive to marker position, non-linear, informational, anywhere indoors, anatomy, human body
This augmented reality experience, created in partnership with Exhibit Engineering, puts 3D images of a beating human heart into the welcoming hands of visitors. « In a new gallery filled with cutting-edge exhibits designed to engage and educate visitors about the miracle of the human body, TI's solution delivers an experience that can't help but grab your attention » said Matt Browning, Director of Software Development for Exhibit Engineering.
N Building Teradadesign+Qosmo 2009 handheld display, phone, graphic image recognition, marker facade, twitter feed, animation, multi-user, 180 small field of view, reactive to hand position, non-linear real-time metadata, space-specific, informational, see trough, building, twitter
N Building is a commercial structure located near Tachikawa station amidst a shopping district. Being a commercial building signs or billboards are typically attached to its facade which we feel undermines the structures' identity. As a solution we thought to use a QR Code as the facade itself. By reading the QR Code with your mobile device you will be taken to a site which includes up to date shop information. In this manner we envision a cityscape unhindered by ubiquitous signage and also an improvement to the quality and accuracy of the information itself.
Out of the Blue Marina de Haas, Wim van Eck and Alwin de Rooij (AR+RFID LAB) 2007 headmounted, graphic image recognition, marker logo's, animation, sound, single-user, 360 choice of perspective, large field of view, reactive to head position, looped linear narrative, anywhere indoors, Today's art, balls
AR+RFID Lab artist in residence Marina de Haas together with Wim van Eck, Jan Willem Brandenburg, Jurjen Caarls and Alwin van Rooij created a unique audio-visual AR environment made of round objects leading back to the basics of all organic shapes on earth. The ellipse shapes come out of the walls and find their way into the exhibition space. When you wear the Augmented Reality headset you are bound to stay in a circle of 1.50 meter from the table, which is set
Psycho52 Geoffrey Alan Rhodes 2009 desktop, shape recognition, markers, video, multi-user, 180 large field of view, reacts to marker position, no narrative, used on any desktop computer with webcam, SnapDragonAR, MaxMsp, ISEA, RIT
The 52 Card Cinema project is an exemplar of the unique architecture of cinematic pieces mapped on to the real world, made possible by AR technology. The medium of the animated image, in its wedding with the real world, loses the privileged linearity of the screen, and gives the opportunity to re-perceive cinema as the juxtaposition of its parts.
Ride my Star (Devilfish, Blacionica, Zerofractal) 2009 desktop, shape recognition, marker, animation, single-user, flat small field of view, reacts to marker position, linear narrative, any computer with webcam, Videoclip, music video
Perretta’s clip is the first one to be directed entirely in 3-D. It creates an interesting and interactive experience for viewers with a webcam, as it allows them to watch the video while "holding" the virtual book with their own hands in front of their computer. The excellence of the graphics and the direction make it an enjoyable experience. Julien Perretta is showing himself to be a pioneer of sorts in the musical domain, as the industry is late in comparison to the evolution of the web. He is part of the group of artists that undeniably outdo the practices of major labels.
Rockpaperscissors t-shirt (T-Post,Moment 77 ) 2009 desktop, graphic image recognition, marker logo, generated animation, single-user, small field of view, reactive to object position, non-linear game, in front of any computer with webcam, t-shirt, fashion
Once you have your shirt on, stand in front of your web camera and play a game of Rock, Paper, Scissors against a computer-generated arm that extends from the shirt itself.
ScavengAR (Porter Noveilli, Metaio) 2010 smart phone, gprs geo tag, compass, graphic image recognition, graphic markers, animation, multi-user, walk trough the city, multi-player hunt game, points can be earned, pictures and texts can be placed, space specific in the city of Austin, game, quest, twitter
Players open up the junaio application available on the iPhone App Store and tune into the ScavengAR channel. Player's camera is on live view. This view will display a range of pre-set geo/AR tags created for the game within about 30 feet. Tags first appear as question marks. When close enough to the tags, players click question mark Geo/AR marker to collect the clue and score points.
Sgraffito in 3D Joachim Rotteveel (AR+RFID LAB) 2008 desktop, graphic image recognition, marker logo's, still, multi-user, small field of view, reactive to marker position, still, in front of any computer with camera, museum, informative, educational, history
rom October 25, 2008 until January 4, 2009 the Museum Boijmans van Beuningen in Rotterdam was exhibiting its wonderful collection of sgraffito objects from the period 1450-1550. Sgraffito is an ancient decorative technique in which patterns are scratched into the wet clay. The Dutch plates, bowls and cooking pots are part of the Van Beuningen-De Vriese collection. The artist Joachim Rotteveel has made this archaeological collection accessible in a spectacular way using 3D reconstruction techniques from the worlds of medicine and industry, including AR application provided by the AR+RFID Lab.