Results 1 - 22 of 22
Project Persons Year Tags
3D experience cereal box Dassault Systemes (nesquick) 2009 interactive non-linear narrative, reacts to box position, flat small field of view, single-user, generative animation, videofeed, marker, shape recognition, desktop, any computer with webcam, ARvertising, cereal, kids, game
A new online experience by Dassault Systemes around the new movie Arthur and the revenge of Maltazard. Transform your cereal box into a 3D augmented reality videogame.
AR Scratching Todd Vanderlin 2009 shape recognition, image recognition, marker, sound and image, single-user, 180 small field of view, reactive to marker position, generative non-linear narrative, used on any desktop computer with webcam, music, vinyl, openframeworks
I was playing around with some AR markers the other day and came up with this idea. taking just a plain old vinyl record and attaching an AR marker to the label you can track the record in 3D space. The next question was, can you scratch the record?
AR Slotmachine (Total Immersion, Nike) 2008 desktop, graphic shape recognition, marker logo's, generative animation, single user, small field of view, reactive to marker position, linear slot machine game, in front of any computer with webcam, ARvertising, slot-machine, game, gamble, nike, prizes
Nike 6.0 utilized an augmented reality slot machine game as a way to distribute prizes to event goers at various extreme sporting events. At the US Open of Surfing, over 10,000 players spun for their chance to win. Over a period of 3 days, people waited in lines that wrapped around the Nike booth to hold their scratcher tickets up to a webcam where a virtual slot machine would pop up and reveal whether or not their card was a winner.
ARflashmob Sander Veenhof / SNDRV 2010 flashmob, event, Smartphone, shape recognition, marker, 3d still, multi-user, 360 small field of view, statue, Amsterdam, reactive to hand position, no narrative, Dam square
Every square in every major city in the world knows the 'human statue' phenomenon. On the Dam square in Amsterdam we've the following set of characters: a Darth Vader, a superman, a gladiator and some undecipherable sort of gothic characters. Even though they have nothing to do with the city of Amsterdam, people go and have their picture taken with them on and off. But not on the 24th of April! Then, the majority of people will be photographing the empty space beside Darth. Because that space will be occupied by virtual 'human sculptures', brought alive by Augmented Reality applications on iPhones and Android devices!
Art of Defense Augmented Environments Lab (Georgia Institute of Technology) 2009 Smartphone, shape recognition, tilt sensor, graphic playing board, generative animation, multi-user, 360 small field of view, reactive to hand position, interactive linear narrative, on any suface, game, novel, phone
Art of Defense (AoD) is a novel AR game for a commodity phone (the Nokia N95). The goal of Art Of Defense is to explore game design and interaction techniques that are well suited to mobile AR on a small screen device. One principle guiding AoD is to uses the phones limitations as part of the game itself; in this case, designing assuming the player has a limited view of a larger game space.
Augmented Shadow Joon Moon 2010 Table screen, shape recognition, markers, generative animation, multi-user, 180 large field of view, interactive non-linear narrative, anywhere, shadows, openframeworks, ISMAR, table
Augmented Shadow is a design experiment producing an artificial shadow effect through the use of tangible objects, blocks, on a displayable tabletop interface. Its goal is to offer a new type of user-experience. The project plays on the fact that shadows present distorted silhouettes depending on the light.
Bricks 3D Fabian Gronbach 2010 desktop, shape recognition, markers, generative animation, single-user, 180 small field of view, interactive non-linear narrative, used on any desktop computer with webcam, Tetris, game, papervision 3D
A short augmented reality experiment using AS3. I used papervision3d and FLAR toolkit to bring a classic arcade game in to the real world.
Coraline Interactive Store Front (Total Immersion, Inwindow Outdoor) 2008 screen, shape recognition, video, still, multi-user, small field of view, reactive to head position, non-linear, any shopping window, ARvertising, movie, hologram, shopping window
These “Storescapes” ran for a month in fourteen locations across seven major US markets featured holographic images of ghost children. Other displays incorporated augmented reality which superimposed images onto pedestrians. Onlookers could see their reflections in a screen with animations including button eyes covering their real eyes. In other locations, there were elements that responded to human gestures such as clearing away frost to reveal parents pleading for help.
Doritos sweet chilly (Cubocc) 2009 desktop, shape recognition, marker, animation, single-user, flat small field of view, reacts to marker position, linear narrative, any computer with webcam, ARtvertising, packaging
The initiative launched in Brazil to promote Doritos Sweet Chili is a good example of a augmented reality moving in the right direction. The idea is simple: on each package of the snack consumer find and augmented reality symbol, a code that can be activated at www.doritos.com.br, releasing a Doritos Lover, a 3D toy-art-inspired-monster. The Lovers should then be freed and added to their owners profiles at Orkut, the most popular social network in Brasil, as a special app. It is also possible to take pictures, create birth certificates or leave the monsters out for adoption, in case the owner is not very fond of his new "baby". Already 23.000 lovers have been released among the 18.000.000.000.000 possible combinations of Doritos Lovers.
Eurocopter Exhibition (Total Immersion, ) 2008 handheld binoculars, shape recognition, inside cockpit, animation, single user, 360 large field of view, linear narrative, choice of what to reveal, specific for that cockpit, helicopter, exhibition
During the HAI Show (Helicopter Association International), Eurocopter featured 3 augmented reality demonstrations: Magic kiosk with interactive brochure, augmented reality cockpit with goggles and a special animation on the booth in which a virtual helicopter flew over the public.
Expression of Joy (Inition, Dare) 2009 desktop, shape recognition, marker, generative animation, single-user, flat small field of view, reacts to marker position, no narrative, any computer with webcam, ARtvertising, car, bmw, customize
BMW initiated an online augmented reality campaign to promote the launch of the BMW Z4. Inition worked with Dare to create a unique interactive online brand experience supporting the TV campaign in which a roadster is steered across a blank canvas with the tires providing paint trails and colourful ‘expressions of joy’. Powered by Inition’s augmented reality technology MagicSymbol, users can now create their own ‘expression of joy’ online. Users can test drive a virtual 3D Z4 and record their paint trails via the webcam and upload videos of their creations to YouTube. The augmented reality application is complemented by content on Facebook and YouTube
In-place 3D Sketching Nate Hagbi, Oriel Bergig, Jihad El-Sana, Mark Billinghurst (VisualMediaLab, HitLabNZ) 2009 desktop, shape recognition, drawings and graphic image, generative animation, single-user, 180 small field of view, reactive to drawing type and position, interactive, no narrative, any desktop, drawing, markerless, research
Hand sketching is used here as a natural way for creating Augmented Reality mechanical experiments.
Its my time Fabrica (Benetton Group) 2010 Desktop, shape recognition, marker, Video, videofeed, single-user, small field of view, reactive to marker position, linear narrative, any desktop, ARvertizement, fashion, casting, competition
IT'S MY TIME is a worldwide search for fresh faces and new styles for Benetton's 2010 campaign. Augmented Reality or AR enhances the printed page by layering a virtual image over real paper and ink.
Living Sasquatch (Carmichael Lynch, Jack Link's) 2009 desktop, shape recognition, marker, generative animation, single-user, flat small field of view, reacts to marker position, interactive non-linear narrative, any computer with webcam, ARtvertising, brand
You can choose from 35 different Sasquatch animations and add them to a timeline and record your interaction with the Sasquatch through an intuitive and easy to use drag and drop interface.
MagicBook Mark Billinghurst , Raphael Grasset , Julian Looser , Hartmut Seichter , Andreas Duenser (HITlabNZ) 2008 handheld glaces, shape recognition, marker, animation, multi-user, 360 large field of view, reactive to hand, marker position, linear narrative, on any surface, books, collaboration
The MagicBook explores seamless transition between reality and virtual reality. When users look at the pages of a real book through a hand held display they can see virtual content superimposed over the real pages. When they see an Augmented Reality (AR) scene they like, the user can fly into the scene and experience it as an immersive virutal environment. In addition the book serves as a focus for collaboration. When several users look at the same book page they can see the AR image from their own viewpoint and when one flys into the virtual model, the other users see her as a virtual character in the scene.
Pacer Tutors: Jouke Verlinden, Gerwin de Haan (TU Delft) 2010 Spacial Projection, Shape recognition, attributes and hands, generative animation, single-user, small field of view, reactive to attributes and hands, interactive, no narrative, on any suface, communication tool, engineering simulation, design
PACER is a tool currently under development at TU Delft Faculty of Industrial Design Engineering.
Psycho52 Geoffrey Alan Rhodes 2009 desktop, shape recognition, markers, video, multi-user, 180 large field of view, reacts to marker position, no narrative, used on any desktop computer with webcam, SnapDragonAR, MaxMsp, ISEA, RIT
The 52 Card Cinema project is an exemplar of the unique architecture of cinematic pieces mapped on to the real world, made possible by AR technology. The medium of the animated image, in its wedding with the real world, loses the privileged linearity of the screen, and gives the opportunity to re-perceive cinema as the juxtaposition of its parts.
Put a spell Ogmento (arballoon_ we ar) 2010 Smartphone, Shape recognition, graphic image, video, generative animation, single-user, small field of view, reactive to hand position, screen touch and images, interactive, no narrative, on any surface, children, education, informational, game, Iphone
Ogmento is hard at work reinventing reality. We are currently focused on developing mobile augmented reality games and applications for the iPhone. Put A Spell Features Dubi Panda a 3D hologram on your iPhone, Will challenge your child to spell, Grab real cards and drop in blank spaces, Recognizes and pronounces letters, Designed with literacy experts
Ride my Star (Devilfish, Blacionica, Zerofractal) 2009 desktop, shape recognition, marker, animation, single-user, flat small field of view, reacts to marker position, linear narrative, any computer with webcam, Videoclip, music video
Perretta’s clip is the first one to be directed entirely in 3-D. It creates an interesting and interactive experience for viewers with a webcam, as it allows them to watch the video while "holding" the virtual book with their own hands in front of their computer. The excellence of the graphics and the direction make it an enjoyable experience. Julien Perretta is showing himself to be a pioneer of sorts in the musical domain, as the industry is late in comparison to the evolution of the web. He is part of the group of artists that undeniably outdo the practices of major labels.
We The Citizens Paul Lincoln (Multimedia Art Asia Pacific) 2004 handheld display, desktop, shape recognition, Markers, animation, multi-user, 360 small field of view, reacts to hand position, linear narrative, space-specific, MAAP, conditioning, installation
A visual allegory for existence in Singapore, this installation thematically revolves around air conditioning, a physical condition noted for it's importance in Singapore's great economic development through the conditioning of ambient temperature. 'We the citizens' is about us, Singaporeans and endeavors to confront the audience with issues of our comfort and meanings of unity under the comfort of government. "We the citizens" utilises Mixed Reality Technology
Wrigleys 5 Gum Music Mixer Boffswana, Exposure (Wrigley) 2009 desktop, shape recognition, markers, generative sound and animation, single-user, 180 small field of view, interactive non-linear narrative, used on any desktop computer with webcam, ARvertising, music, gum
The innovative site targets both the visual and auditory senses.
[syn]aesthetics_09 Halvor Høgset 2009 handheld display, shape recognition, markers, videofeed, animation and sound, multi-user, 360 small field of view, reacts to hands position, linear narrative, anywhere indoors, long setup, XGA, Galleri ROM
The installation uses the whole exhibition space, and consists of 3 handheld monitors (1 cordless and 2 with cable) equipped with progressive XGA video cameras, headphones and buttons for interaction. Through these monitors the users explore the space, augmented with digital structures and spatialized sounds, and interact with them in a real-time experience.