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180 choice of perspective 180 large field of view 180 small field of view 360 choice of perspective 360 large field of view 360 small field of view 3d still after mapping animation animation and sound any computer with webcam any desktop any stage anywhere anywhere indoors architecture ARtvertising ARvertising audio banknotes building car club concept concept video conscious choice about narrative dance decor design desktop education environment envoirenment mapping exhibition fake fashion filmed video-mapping flat small field of view forrest game generated animation generative generative abstract animation generative animation generative non-liear narrative generative non-linear narrative generative video GPS graffiti graphic animation graphic image recognition graphic images handheld binoculars handheld display handheld screen head-mounted display headmounted headmounted display hologram human live performance image image recognition in front of any computer with webcam informational installation interactive interactive linear narrative interactive non linear narrative interactive non-linear narrative iphone ISMAR kids large field of view laser light linear narrative linear story Linux live live performance long set-up long setup marker marker logo marker logo's markerless markers microphone mixed-media video motion tracking multi-user multi/single user museum music music video natural eye movement no narrative non non-linear non-linear narrative on any suface on any surface openframeworks organ outdoors output free video painting people performance phone played on any computer projection projection mapping projectionmapping projector quick setup reactive to hand position reactive to head position reactive to marker position reactive to object position reacts to box position reacts to hand position reacts to marker position real-time recorded projection research science-fiction sculpture semi multi-user due to large screen sensor bracelet shape recognition single user single-user small field of view Smartphone sound space-specific spacial projection specific for that painting still still image television theatre to watch on a screen Today's art twitter used on any desktop computer with webcam video video edit video mapping videofeed videomapping watchable anywhere white room

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Project name	3D experience cereal box
Organisation	nesquick
Persons	Dassault Systemes
City	Vélizy-Villacoublay Cedex
Country	FR
Period	2009
URL	http://www.youtube.com/watch?v=TzCMAgVrPFc&feature=player_embedded#
Tags	interactive non-linear narrative, reacts to box position, flat small field of view, single-user, generative animation, videofeed, marker, shape recognition, desktop, any computer with webcam, ARvertising, cereal, kids, game,
Text	A new online experience by Dassault Systemes around the new movie Arthur and the revenge of Maltazard. Transform your cereal box into a 3D augmented reality videogame.