Project name |
AR Slotmachine |
Organisation |
Total Immersion, Nike |
Persons |
|
City |
Huntington |
Country |
US |
Period |
2008 |
URL |
http://www.t-immersion.com/en,video-gallery,36.html |
Tags |
desktop,
graphic shape recognition,
marker logo's,
generative animation,
single user,
small field of view,
reactive to marker position,
linear slot machine game,
in front of any computer with webcam,
ARvertising,
slot-machine,
game,
gamble,
nike,
prizes,
|
Text |
Nike 6.0 utilized an augmented reality slot machine game as a way to distribute prizes to event goers at various extreme sporting events. At the US Open of Surfing, over 10,000 players spun for their chance to win. Over a period of 3 days, people waited in lines that wrapped around the Nike booth to hold their scratcher tickets up to a webcam where a virtual slot machine would pop up and reveal whether or not their card was a winner. |