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Project name Walk!
Organisation TU/e, Adidas
Persons Stefan Zwegers, TU/e
City Eindhoven
Country (NL)
Period 2009
URL http://www.talk2myshirt.com/blog/archives/3012
Tags adidas innovations team, female user, t shirt, pedometer, active lifestyle, wearable electronic concept, sportwear, brand, collaborations, student, tu/e, thermochromic ink,
Text Stefan Zwegers has a innovative, motivational proposal in from of his wearable electronic concept which is currently exhibited at the Dutch Design Week in Eindhoven, The Netherlands. Walk! is a shirt developed for women who want an active lifestyle. In the morning a pedometer module is attached to the shirt, which registers the amount of steps that are taken during the day.