Results 1 - 2 of 2
Project Persons Year Tags
Heartbreak Warfare Blitz (Adobe) 2009 desktop, image recognition, marker logo, animation, sound, single-user, small field of view, reactive to object position, linear videoclip, in front of any computer with webcam, videpclip. john mayer
The real world and 3D world collide in the interactive clip that features a Mayer hologram performing the song — guitar in hand — in a virtual living room. Viewers using the AR technology can choose the way they want to see the video. Zoom in close so John’s lamp comes on, spin the room around, or take a look from afar so you can see where the floorboards end. It’s a new wave of technology Mayer is excited to introduce to music fans.
Ride my Star (Devilfish, Blacionica, Zerofractal) 2009 desktop, shape recognition, marker, animation, single-user, flat small field of view, reacts to marker position, linear narrative, any computer with webcam, Videoclip, music video
Perretta’s clip is the first one to be directed entirely in 3-D. It creates an interesting and interactive experience for viewers with a webcam, as it allows them to watch the video while "holding" the virtual book with their own hands in front of their computer. The excellence of the graphics and the direction make it an enjoyable experience. Julien Perretta is showing himself to be a pioneer of sorts in the musical domain, as the industry is late in comparison to the evolution of the web. He is part of the group of artists that undeniably outdo the practices of major labels.