Results 1 - 4 of 4
Project Persons Year Tags
AR Sneaker Experience Sid Lee (Metaio, Adidas) 2010 desktop, graphic image recognition, marker logo's, generated animation, single-user, small field of view, reactive to object position, first-person shooter game, conscious choice about narrative, in front of any computer with webcam, ARvertising, game, mARketing, fashion
adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller.
Its my time Fabrica (Benetton Group) 2010 Desktop, shape recognition, marker, Video, videofeed, single-user, small field of view, reactive to marker position, linear narrative, any desktop, ARvertizement, fashion, casting, competition
IT'S MY TIME is a worldwide search for fresh faces and new styles for Benetton's 2010 campaign. Augmented Reality or AR enhances the printed page by layering a virtual image over real paper and ink.
OUT/IN Nikita Tsymbal, Anna Abalikhina, Sergei Komarov, Maria Smirnova (Asymmetrique Answer performance group) 2009 spacial projection, motion tracking, body dancer, generative animation, multi-user, large field of view, human live performance, live, generative, non-linear narrative, any stage, live, dance, motion tracking, real-time
Our project is a reaction to the surrounding reality. Not a confrontation and a protest, but an action positive and creative.This is interdisciplinary high tech project which includes choreography, design, fashion, programming and media art. It’s the union of technology and actual art…
Rockpaperscissors t-shirt (T-Post,Moment 77 ) 2009 desktop, graphic image recognition, marker logo, generated animation, single-user, small field of view, reactive to object position, non-linear game, in front of any computer with webcam, t-shirt, fashion
Once you have your shirt on, stand in front of your web camera and play a game of Rock, Paper, Scissors against a computer-generated arm that extends from the shirt itself.