Results 1 - 7 of 7
Project Persons Year Tags
AR Slotmachine (Total Immersion, Nike) 2008 desktop, graphic shape recognition, marker logo's, generative animation, single user, small field of view, reactive to marker position, linear slot machine game, in front of any computer with webcam, ARvertising, slot-machine, game, gamble, nike, prizes
Nike 6.0 utilized an augmented reality slot machine game as a way to distribute prizes to event goers at various extreme sporting events. At the US Open of Surfing, over 10,000 players spun for their chance to win. Over a period of 3 days, people waited in lines that wrapped around the Nike booth to hold their scratcher tickets up to a webcam where a virtual slot machine would pop up and reveal whether or not their card was a winner.
AR Sneaker Experience Sid Lee (Metaio, Adidas) 2010 desktop, graphic image recognition, marker logo's, generated animation, single-user, small field of view, reactive to object position, first-person shooter game, conscious choice about narrative, in front of any computer with webcam, ARvertising, game, mARketing, fashion
adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller.
AR+RFID Lab at the Kröller-Müller Museum Yolande Kolstee, Wim van Eck, Melissa Coleman, Pawel Pokutycki (AR+RFID LAB) 2009 headmounted, graphic image recognition, marker logo's, still, single-user, 360 choice of perspective, large field of view, reactive to head position, laptop on wheels, still, space-specific, sculpture, garden, Kröller-Müller Museum
On July 11 our Lab presented a large Augmented Reality installation at the Sweet Summer Night: ILLUSION in the sculpture garden of the Kröller-Müller Museum. The Lab collaborated in this project with students from different departments of the Royal Academy of Art (KABK) in The Hague
Augmented Reality Theater Jurjen Caarls, Wim van Eck, Pawel Pokutycki, Marina de Haas (AR+RFID LAB) 2007 headmounted, graphic image recognition, data glove, marker logo's, animation, single-user, 360 choice of perspective, large field of view, reactive to head position, narrative triggered by data glove, on any surface, puppet, theater, UnDeaf, V2_
The new interactive installation of the AR+RFID Lab - Augmented Reality Theater - has been presented for the first time to the interrnational audience of unDEAF, April 10-15, satellite event of the Dutch Electronic Art Festival (DEAF) 2007 in Rotterdam. After unDEAF, the AR+RFID Lab team has been also invited to participate in the unDEAF Ex_posed event at V2_, organization hosting and curating the festival.
Horizon Zero AR Bridge Anita Fontaine, Geoff Lillemon, Aaron Meyers (Champagne Valentine) 2010 desktop, graphic image recognition, marker logo's, generative animation, sound, single-user, small field of view, reactive to marker position, generative, non-linear narrative, in front of any computer with webcam, code1, oscillator, DIY
Part virtual sculpture, part instrument, the piece responds to the theme of bridges by creating a virtual version which is fully responsive to physical movement. Ignis, fatuus, tacnode connects an abstract 3D accordion through using ambient oscillating sound design and enticing graphics for a playful and radical experience.
Out of the Blue Marina de Haas, Wim van Eck and Alwin de Rooij (AR+RFID LAB) 2007 headmounted, graphic image recognition, marker logo's, animation, sound, single-user, 360 choice of perspective, large field of view, reactive to head position, looped linear narrative, anywhere indoors, Today's art, balls
AR+RFID Lab artist in residence Marina de Haas together with Wim van Eck, Jan Willem Brandenburg, Jurjen Caarls and Alwin van Rooij created a unique audio-visual AR environment made of round objects leading back to the basics of all organic shapes on earth. The ellipse shapes come out of the walls and find their way into the exhibition space. When you wear the Augmented Reality headset you are bound to stay in a circle of 1.50 meter from the table, which is set
Sgraffito in 3D Joachim Rotteveel (AR+RFID LAB) 2008 desktop, graphic image recognition, marker logo's, still, multi-user, small field of view, reactive to marker position, still, in front of any computer with camera, museum, informative, educational, history
rom October 25, 2008 until January 4, 2009 the Museum Boijmans van Beuningen in Rotterdam was exhibiting its wonderful collection of sgraffito objects from the period 1450-1550. Sgraffito is an ancient decorative technique in which patterns are scratched into the wet clay. The Dutch plates, bowls and cooking pots are part of the Van Beuningen-De Vriese collection. The artist Joachim Rotteveel has made this archaeological collection accessible in a spectacular way using 3D reconstruction techniques from the worlds of medicine and industry, including AR application provided by the AR+RFID Lab.