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The Energy Pilots
Elliott P. Montgomery
2011
energy, business, technology, carbon, marketing, society, strategies
Cost is still a major limiting factor for low-carbon energy technologies. The Energy Pilots research program has been established to challenge the conventional energy business model in an effort to make low-carbon energy technologies cost-competitive. The program develops hypothetical business models by borrowing proven techniques from other sectors, and adapts them to fit the financial difficulties of specific low-carbon technologies. Representative devices are then demonstrated in public spaces to discuss the viability and social implications of these hypothetical strategies.