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Fashion as Communication Malcolm Barnard 2002 power of fashion, communications, fashion, tendence, lifestyle, book, cultural
In his apercu, Fashion as Communication, Malcolm Barnard seemingly subscribes to the Latin proverb, ìFashion is more powerful than any tyrant.î With this tacit mantra, Barnard addresses the rhetorical functions of fashion to determine the locus and latitude of the role of fashion in constructing and maintaining cultural roles, rules, rituals, and responsibilities. From palaces to punk, luxury boxes to laundromats, Barnard presents the reader with an extensive pallet of the premises of fashion as persuasive art and architecture.